I hope you like iPhones.
Mark Gurman, the incomparably-sourced collector of Cupertino’s leaks delivered a round-up of predictions Sunday about what’s next in Apple’s release schedule. The biggest change sounds like it’s to the schedule itself, because for the most part, Apple is just “doubling down on its flagship product” for the foreseeable future.
In the years leading up to, and including, 2025, Gurman observes that Apple released “four main iPhones—two Pro models and two mid-tier versions—in the fall,” plus the occasional budget release. 2026 will usher in, Gurman says, a change that will hold indefinitely: a faster and more constant pace of iPhone releases.
Fall of 2026 will see, Gurman says, three releases: the top-tier iPhone 18 Pro, Pro Max, and the long-rumored foldable iPhone. That release, he says, will be followed in spring of 2027 by the non-Pro iPhone 18, 18e, and (maybe) a new iPhone Air.
This staggered, more diverse pattern of iPhone releases will last for “years to come,” Gurman thinks.
The point is less the product rumors, which aren’t new, than the release plans. Those who demand the absolute latest (if not necessarily the greatest), will barely have time to let the novelty wear off before they have to run to the Apple Store once again. Huge, crowded releases in the fall plans meant Apple “had fewer opportunities to spread out revenue across the year,” Gurman says. The new plan may be less of a headache for Apple employees, as well as the employees of the factories it outsources to.
It could also “prevent its premium and budget models from cannibalizing each other’s marketing,” Gurman notes.
Leave A Comment
You must be logged in to post a comment.