Philips Hue is expanding its partnership with Samsung SmartThings, giving users greater control over how their smart lights “interact with their home entertainment systems.” To achieve this, Philips will launch a major update to its Sync TV app that’ll introducing a handful of new features. Philips is even changing the software’s subscription model to be more financially comfortable.

Starting from the top, people will be able to adjust settings on certain Samsung TVs via the app, without interrupting a movie or show. This includes changing different lighting modes on the fly as well as choosing when to start or stop content syncing. 

Additionally, users can create “multi-device automations”. These are smart home profiles that’ll work in collaboration with your Samsung TV instead of keeping the display isolated from everything else. Samsung says you can synchronize the lighting fixtures with “other smart home devices to enhance [the] TV-watching environment.”

(Image credit: Philips Hue)

Select 2024 Samsung TVs will also receive a Music Mode that’ll cause the lights around your display to react to the audio being played. Dance beats, for example, will see the fixtures pulsate to the rhythm. Looking at the official image, it appears you tweak the level of intensity.



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