Apple is very likely to lean on generative AI features for the much-rumored iPhone 16. Like it or not, the Cupertino crew will need to adopt this new generation of artificial intelligence tech to not cede ground to the Samsung Galaxy S24 series and Google Pixel 8 line-up, both of which come with generative AI tools baked in. 

But Apple doesn’t simply ape the tech of others. While it may be slow at adopting the features of others, think 120Hz displays and USB-C, it tends to offer better implementation; though one might argue Apple didn’t do enough with the move to USB-C on its iPhone 15 models.

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