Streaming television was supposed to kill cable and broadcast TV. Ad-free, endless choice, on-demand, and on your schedule meant the no-compromises television experience of our dreams. Except it hasn’t quite turned out that way and now it’s starting to look like the old models, the ones that buoyed cable and broadcast television for decades are rising like phoenixes from the ashes and will soon be coming back to you through, naturally, all of the best streaming platforms.

This week, The Information is reporting that Disney Plus is now considering adding a selection of genre-based channels that, instead of on-demand content, just run through a 24/7 schedule of content that will include commercial breaks.

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