A global survey conducted by Arlington Research for Kaspersky has revealed that consumers are becoming more comfortable with the idea of using cryptocurrency, especially gamers. The study found that 81% of gamers currently own digital currency, and 55% consider themselves to be knowledgeable about it. The knowledge gap between men and women has also narrowed since 2022. Almost half of all respondents believe that cryptocurrency is the future of shopping and would be happy to use it as payment in their daily lives, with 38% willing to use it to buy groceries.

The survey also found that there is a high level of awareness about cryptocurrencies, with 92% of respondents having heard about them. 50% stated that they understand what they are. The top association with cryptocurrencies worldwide is that they represent the future of money.

Kaspersky’s study discovered that consumers’ knowledge about cryptocurrency and their confidence in it has grown. More than half of all respondents (55%) consider themselves knowledgeable about digital currency, with women closing the knowledge gap with men. Gamers are particularly knowledgeable, with 81% owning digital currency.

44% of respondents believe that crypto payments will become a common choice for online shopping, and 40% would use it more, given more opportunities. The majority (87%) are comfortable paying for online purchases with digital money, and most (86%) feel comfortable using it to pay for their wares in a physical store.

While gamers tend to purchase items related to their passion, such as video games and in-game purchases or upgrades, they also use cryptocurrency to buy gaming equipment, clothing, and groceries. However, they are less likely to use it for high-value items such as houses and cars.

Among the risks associated with cryptocurrency, volatility and scams were named by 43% of respondents. 15% of shoppers are unsure of how to protect cryptocurrency adequately, making them less likely to use it.

“Our survey results show users’ understanding of cryptocurrency has grown over last few years. Now more than a half of respondents (55%) are sure that they are extremely or very knowledgeable about digital money. We support the needs of the crypto community by adding special protection features to our comprehensive security solutions such as Kaspersky Premium, so our customers can work with cryptocurrency without risking their money and personal data in cyberspace,” comments Marina Titova, Vice-President, Consumer Product Marketing at Kaspersky.


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